First Flavor, Inc. is the creator of the Peel ‘n Taste® marketing system, a groundbreaking, proprietary technology that enables consumers to taste the flavor of a product using a cost-effective and compact dissolving edible film strip packaged in a thin tamper-evident pouch. First Flavor has partnered with David Michael & Co. to develop a sophisticated taste-matching technology that replicates the flavor of a wide range of products in its Peel ‘n Taste® strips. First Flavor works with both global and emerging companies interested in using the sense of taste to enhance their existing marketing, including print advertising, direct mail, POS, event marketing and promotions. In fact, a recent ad in a leading national magazine that featured a Peel ‘n Taste® flavor strip was not only remembered by 70% of readers interviewed, but also caused over two-thirds to either mention the ad to others or actually go out and buy the product.

ScentSational Technologies is the leader in developing, patenting and licensing Olfaction Packaging technologies. ScentSational works with the world's leading Food, Beverage, Pharmaceutical and Consumer products companies to enhance their brands with Multi-Sensory Branding. Its Encapsulated-Aroma Release® technologies add specially formulated Aromatic Enhancers directly into most forms of plastic packaging components at the time of manufacturing, resulting in aromatic packaging components. CompelAroma Brand Building is an advanced Sensory Branding strategy that compels consumers to use a brand over and over again by leveraging the powerful sense of smell. ScentSational Technologies has developed an intimate relationship with David Michael and often relies on us to develop custom Signature Scents for a broad range of applications. Through this strategic partnership, ScentSational and David Michael work closely together to serve our clients' needs for delivering brand enhancing flavor and aroma to achieve an effective multi-sensory branding experience.

With over 100 years of experience in developing innovative products and promotional programs, Arcade Marketing is firmly established as global leader in multi-sensory marketing and offers a complete portfolio of sampling systems that capture consumers' attention and engage them in interactive experiences and product trials. Starting with the ScentStrip® sampler, pioneered by Arcade in 1979, the company has introduced a roster of patented and proprietary technologies that address not only the fine fragrance and cosmetic industry, but the consumer packaged goods and food and beverage industries as well. Arcade can help you Smell The Taste® of any food or beverage product."

Scentevents® makes scents for events, product promotions and overall branding strategy. Scentevents systems are flexible, controllable, environmentally safe and easy to use. Any size event can be scented- from a Hollywood Premiere to a plasma screen TV. Scentevents® Systems are easy to set up and can be used in a variety of venue environments, inside or outside, large or small. Scentevents® offers complete Scentematography® services for scent marketing initiatives, film, theatre, musical and other performances. The unique controllable aspects allow scents to be “played” at the perfect moment. It is possible to literally smell a blooming rose garden and then enter a chocolate factory within minutes in the same location. The inclusion of scent is perfect for product promotions, product launches, brand building and environmental scent ambiance programs.