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REGISTER NOW FOR DAVID MICHAELS NINTH ANNUAL INNOVATION ROADSHOW®
FOR IMMEDIATE RELEASE
Danielle Durso, Marketing Coordinator
REGISTER NOW FOR DAVID MICHAEL’S NINTH ANNUAL INNOVATION ROADSHOW®
PHILADELPHIA – Join David Michael & Co. on Wednesday, April 25, 2012 at the Hyatt Regency Philadelphia at Penn’s Landing for the food and beverage industry’s most anticipated event - the ninth annual Innovation Roadshow®. , PA.
David Michael Innovation Roadshow®
Wednesday, April 25, 2012
Hyatt Regency Philadelphia at Penn’s Landing
Headlining this year’s show is Jeff Miller, Director of Culinary Research and Development for Dunkin’ Brands, who will focus on differentiating your product by adding a twist to the familiar.
During this session, Jeff will discuss how to survey industry trends and how the competitive landscape can help determine a new item or category ripe for a launch; an innovation thought process that goes beyond the use of a traditional ingredient and into the realm of the nontraditional; how to launch a product that is familiar and popular with consumers, but very much open to new interpretation; how utilizing creativity and trends research can assist in determining a differentiating factor. In addition, Jeff will share successful examples of these processes at work.
The Innovation Roadshow
Each year, the Innovation Roadshow highlights our best ideas - in technical creativity, new flavor development, and cost-saving technology, in addition to thought-provoking and timely discussions from some of the brightest minds in the food and beverage industry. We’ll show new and emerging trends from around the world, provide creative and inspirational ideas and demonstrate cost-saving products. That’s what the Innovation Roadshow is all about!
The Innovation Showcase
Creativity is a way of life at David Michael, and with over 70 food scientists, flavor chemists, color engineers, chefs and technicians worldwide, we’ve got a lot of great ideas. The Innovation Showcase at the Innovation Roadshow gives our talented staff the opportunity to explore new concepts, conduct research or work outside of their area of expertise – allowing them to truly focus on innovation and explore what’s on their own radars. Attendees walk away with new flavor insights, unique product concepts and a renewed sense of creativity.
During the Innovation Showcase, attendees can stop in one of our Technical Sessions. Each 20 minute session is presented by a member of David Michael's technical group and focuses on an aspect of flavors that impact the way we formulate products for today’s marketplace.
Roadmap to the Roadshow
Think a confectionery trend is irrelevant to your snack food line? Think again. David Michael’s Trendspotter, Victoria Vaynberger, will gives a behind-the scenes look at the Innovation Showcase and the trends influencing this year’s product innovations. This presentation will get attendees looking beyond the table, and into their own labs.
Attendees are encouraged to fly in early to attend dinner on Tuesday evening, April 24th. The Innovation Roadshow dinner has evolved into an experience of its own, combining timely food trends with a relaxed and casual setting perfect for seeing old friends and meeting new ones.
Visit www.dmflavors.com/roadshow to register.
Attendance for the Innovation Roadshow® is free, but space is limited! For more information about the Innovation Roadshow, talk to your Account Manager, or contact our Worldwide Headquarters in Philadelphia at 1-800-DM-FLAVORS.
Family-owned and operated since 1896, David Michael & Co. has been a leader and an innovator in the food flavor industry for more than one hundred years. In addition to complete product development assistance, David Michael offers a comprehensive line of over 40,000 flavors, stabilizers and natural colors, which can be custom-designed to meet the needs of virtually any food product. With its global headquarters in Philadelphia, PA, David Michael also has facilities in Northbrook, IL, San Bernardino, CA, and internationally in Lerma, Mexico (David Michael de Mexico SA de CV), Valence, France (David Michael Europe, S.A.S.) and Beijing, China (David Michael (Beijing) Flavor Co. Ltd.)
February 9, 2012