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INNOVATION ROADSHOW DELIVERS STRATEGIES FOR SUCCESS
PHILADELPHIA, PA – On October 21st, David Michael held its seventh annual Innovation Roadshow® in Philadelphia. It was a great success and quite possibly our best yet!
To kick off the day, Marketing Manager Erin O’Donnell returned for the third year to deliver her exciting “Roadmap to the Roadshow presentation. Not only was this a primer for walking the show floor, but an engaging review of the trends in and around the food industry that influenced the exhibits.
The Roadshow’s Innovation Showcase gave our talented global staff the opportunity to explore new concepts, conduct research or work outside of their area of expertise. Here are a few highlights from the show:
- Pie Pops – Everything tastes better on a stick! Attendees enjoyed 50 calorie miniatures of Apple Cinnamon and Dark Chocolate Yumberry pies. Pie Pops are excellent for foodservice and vending options.
- Meatloaf Cupcakes – Inspired by slider sandwiches, mini-meatloafs are topped with mashed potato “frosting. These heat-and-eat treats make excellent appetizers, or even entrees.
- Lucuma Ice Cream Novelties – Peruvian cuisine is a hot ethnic menu trend, so this year we featured a favorite local fruit, the lucuma. Lucuma ice cream outsells chocolate, vanilla and strawberry in Peru. The novelty was complimented by a cookie base and chocolate drizzle.
During the Innovation Showcase, three of our experienced flavor chemists presented short presentations on David Michael’s line of Flavor Sensations™ - flavor modifiers that assist manufacturers in achieving more flavorful, and oftentimes healthier, products.
The event ended with a keynote panel discussion on National Brands & Private Label: Strategies for Success. Mike Schall, Senior Vice President, Monterey Gourmet Foods, led a lively discussion, presenting the strategies both branded and private label experts utilize in marketing their products in today’s supermarket environment. Greg Venner, Executive Vice President and Chief Consumer Officer of Smart Balance, Inc., Douglas Palmer, Vice President of Own Brands, A&P and Stephen Harty, Chairman, Bartle Bogle Hegarty explained to the audience that while both brands and private label goods are vying for the consumer’s dollar, the approach each uses to capture the shopper’s attention is most important.
If you are interested in learning more about the 2009 Innovation Roadshow and the products that were shown, please contact your account manager. And, of course, it’s never too early to start planning for next year. Hopefully, we’ll see you in October 2010 in Philadelphia!
Family-owned and operated since 1896, David Michael & Co. has been a leader and an innovator in the food flavor industry for more than one hundred years. In addition to complete product development assistance, David Michael offers a comprehensive line of over 40,000 flavors, stabilizers and natural colors, which can be custom-designed to meet the needs of virtually any food product. With its global headquarters in Philadelphia, PA, David Michael also has facilities in Northbrook, IL, San Bernardino, CA, and internationally in Lerma, Mexico (David Michael de Mexico SA de CV), Valence, France (David Michael Europe, S.A.S.) and Beijing, China (David Michael (Beijing) Flavor Co. Ltd.).
December 1, 2009