Press Releases

Aug 8, 2008



Danielle Durso, Marketing Coordinator

Erin Kate O'Donnell, Marketing Manager


PHILADELPHIA, PA - Join David Michael & Co. at the Union League in Philadelphia on Thursday, October 2nd for the flavor industry’s most anticipated event - the sixth annual Innovation Roadshow(R).


Innovation Roadshow Thursday October 2, 2008 The Union League - 140 South Broad Street, Philadelphia, PA Register online at


At David Michael, we’re not just your flavor supplier, we’re your product development partner, and the Innovation Roadshow highlights our best ideas in technical creativity and flavor revelations. Tracking new and emerging trends from around the world, sparking creativity, fostering a spirit of partnership, and showing you how to bring products to market faster and smarter... that’s what the Innovation Roadshow is all about!


Attendance for the Innovation Roadshow(R) is free, but space is limited! For more information about the Innovation Roadshow or to register, visit the David Michael & Co. website at




Innovation Roadshow Agenda

8:30 am: Registration and Continental Breakfast Open

9 am: Roadmap to the Roadshow: A look at emerging trends and the Innovation Showcase

10:30 am: The Innovation Showcase

12:30 pm: Lunch, with influences from the David Michael Culinary Kitchen

1:30 - 3 pm: Extreme Brand Makeover Panel Discussion


The Road to Innovation


Erin O’Donnell, David Michael’s Trendspotter, returns to deliver the "Roadmap to the Roadshow." In this dynamic session, Erin identifies emerging trends, samples unique products from around the globe, and provides the inside scoop on Innovation Showcase influences. She’ll get you thinking in new ways, and rev you up for the Innovation Showcase.


Flavors and Technologies from Around the World


With over 70 Food Scientists, Flavor Chemists, Color Engineers, Chefs and Technicians worldwide, we’ve got a lot of great ideas. Whether it’s a new technology, an exotic flavor, a blue-sky idea, or a way to transfer a successful product into a new category, the Roadshow Innovation Showcase allows our gifted staff the opportunity to reveal what’s on their radar screen. Attendees will walk away with new flavor insights, unique product development applications, and a renewed sense of creativity.


The Roadshow gives our talented staff the opportunity to expand on ideas, conduct new research or work outside their areas of expertise. Past Roadshows have yielded a bevy of unique flavors, textural innovations and creative applications. Highlights include: Sliceable Salsa, a dripless version of America’s favorite condiment; Créme Fraiche Ice Cream, a naturally low fat and indulgent frozen dessert; and Pizza Yogurt, a savory treat for children of all ages.


Your Extreme Brand Makeover


Our theme for the 2008 Innovation Roadshow is "Extreme Brand Makeover." In the current economic climate, existing brand equity is more valuable than ever. Smart companies will look to revitalize existing brands, in fresh ways, in order to drive growth.


The objective of the session is to address how organizations can continue to grow long-term, successful brands through innovative product enhancements and marketing methods. Industry expert Harry Stagnito, President, Stagnito Media Group, will lead a panel of product developers who will discuss their philosophies on innovating mature brands. The audience is encouraged to take part in this informal discussion about best practices to reignite product life cycles.


The Makeover Journey Begins


Our annual pre-show dinner has evolved into its own unique culinary experience. We encourage you to fly in early and enjoy a relaxing evening of cocktails and innovative Italian cuisine at Osteria, Philadelphia Magazine’s Best New Restaurant 2007. It’s the perfect way to get your taste buds ready for the Roadshow.



Wednesday, October 1 at 7 pm Osteria - 640 North Broad Street, Philadelphia, PA


Discounted room rates are available at the Doubletree Hotel on Broad Street ($199 per night), and the Holiday Inn Express Midtown on Walnut Street ($139 per night). Mention the David Michael Innovation Roadshow® through September 12th to receive the special rate.





Family-owned and operated since 1896, David Michael & Co. has been a leader and an innovator in the food flavor industry for more than one hundred years. In addition to complete product development assistance, David Michael offers a comprehensive line of over 40,000 flavors, stabilizers and natural colors, which can be custom-designed to meet the needs of virtually any food product. With its global headquarters in Philadelphia, PA, David Michael also has facilities in Northbrook, IL, San Bernardino, CA, and internationally in Lerma, Mexico (David Michael de Mexico SA de CV), Valence, France (David Michael Europe, S.A.S.) and Beijing, China (David Michael (Beijing) Flavor Co. Ltd.)


August 8, 2008

David Michael & Co. • 10801 Decatur Road • Philadelphia, PA 19154 • 1-800-DM-FLAVORS

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