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DAVID MICHAEL EMBRACES LOCAL FLAVOR AT IFT FOOD EXPO David Michael Booth #2909

FOR IMMEDIATE RELEASE

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Danielle Durso, Marketing Coordinator
215.632.3100



DAVID MICHAEL EMBRACES LOCAL FLAVOR AT IFT FOOD EXPO David Michael Booth #2909


Philadelphia, PA – “Jazz It Up” at this year’s IFT Food Expo with David Michael & Co. at booth #2909, where the smooth music will fill the air, and smooth flavors will fill your plate.

First, attendees can order up a “Double Bourbon and Cola.” Whiskey and cola flavored water ice swirled with delicious vanilla ice cream made with David Michael’s Fair Trade Vanilla Extract. A sweeter version of this cocktail classic will keep you cool in the hot summer heat. This treat also features a Natural & Artificial Bourbon flavor –one of David Michael’s alcohol-free Adults Only® flavors – inspired by bar room favorites.


But don’t stop at drinks; join us for dessert too! For an added southern treat, David Michael is serving up Bayou Beignet Bread Pudding – two of our favorite local flavors, combined into one fabulous treat. And to make things more decadent, we’ve got two sweet and savory sauces for you to choose from. First, our Jazzy Mango Coconut sauce is tropical and fruity, with just a hint of Garam Masala flavor. And our locally inspired Cajun Praline Vanilla will have you singing in the aisles!


Visitors to booth 2909 can also register for a chance to win a free trip to the David Michael 2008 Innovation Roadshow® on October 2nd in Philadelphia. The Innovation Roadshow® highlights our most innovative ideas in product development and flavor revelations. Held annually in Philadelphia, the Roadshow is considered one of the food industry's "must-see" events, designed to spark creativity, foster a spirit of partnership, track new and emerging trends from around the world and show you how to bring products to market faster and smarter.


As an added bonus, we’ll have a daily drawing for an iPod Shuffle.


So y’all be sure to stop by now.


Need more information? Give your account manager a holler, or call David Michael’s worldwide headquarters at 1-800-DM-FLAVORS.


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Family-owned and operated since 1896, David Michael & Co. has been a leader and an innovator in the food flavor industry for more than one hundred years. David Michael offers a comprehensive line of over 35,000 flavors, stabilizers and natural colors, which can be custom-designed to meet the needs of virtually any food product. With its global headquarters in Philadelphia, PA, David Michael also has facilities in Northbrook, IL, San Bernardino, CA, and internationally in Lerma, Mexico (David Michael de Mexico SA de CV), Valence, France (David Michael Europe, S.A.S.) and Beijing, China (David Michael (Beijing) Flavor Co. Ltd.)

June 13, 2008

David Michael & Co. • 10801 Decatur Road • Philadelphia, PA 19154 • 1-800-DM-FLAVORS

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