I love green. It’s been my favorite color since I could identify one. And now, green is very “in.” From fashion, to housewares, to bridal magazines – it’s this year’s IT color. But, green’s popularity has more to do with what the color represents, than simply a pleasant appearance.
Lately, an interesting question has been raised to me on more than one occasion. And that is whether, with the state of the economy, “this green thing” will stick.
Well, let me first state, that as an avid-as-possible environmentally-minded gal, it just plain has to! There is just too much waste going on out there. But, I’m sure you’re looking for real facts. Well, here we go…
In a recent survey by SCA Tissue, results showed that despite current economic conditions, purchasers of “green” products are staying put! Sixty-seven percent are buying the same, and 26% are buying more. In fact, only eight percent are reportedly buying less “green.”
In an Advertising Age article from earlier this week, green marketing was reported to be “recession-proof,” and it is theorized that new growth is attributed more to less traditional users. The article also notes that despite a lack in double-digit growth in organic foods, as we’ve seen in years past, there was still a 5.6% year over year growth in December.
These are just a few of the helpful tidbits you’ll find in the news this week. Add “green” to your Google Alerts and you’ll get plenty to fill your inbox! What are some other ways you can keep up on the latest “green” developments? One great e-newsletter that we’ve found is Ideal Bite - “bite sized ideas for light green living.” And remember, it’s not too late to start living greener. Check out EarthDay.gov for ideas.
Happy Earth Day!!!!
