Archive for the 'Marketing' Category

Halloween Sales Numbers Aren’t Looking Scary At All

Tuesday, October 23rd, 2012

Halloween isn’t one of those “mandatory” holidays like Christmas or Chanukah, so the prediction from IBISWorld research firm that Halloween spending is expected to grow 10.7% from 2011 seems telling of economic optimism. Consumer spending on things like costumes, candy and decorations are expected to reach a record-setting $8 billion this year!

Candy – Halloween’s bread and butter – is estimated to account for $2.4 billion of the sales and this year it isn’t just kids who want to scare up some festive fall treats. Big brands, like Mars, are turning their marketing attention to adults and not just as the purchasers but as the consumers of Halloween candy. So keep an eye out for Halloween-themed Snickers commercials to join the “you’re not you when you’re hungry” campaign.

Not to be outdone, Hershey’s is rolling out ten new candy products for the October holiday – four more than they did in 2011! Further evidence of how they remain the chocolate candy market leader with a 43.3% share of the market. Another new trick up Hershey’s Halloween sleeve this year is to focus less on Halloween-specific packaging and capitalize more on the further-reaching fall-theme which will work to extend the seasonal selling season beyond November 1st, when most Halloween-packaged candy products lose relevance and move to the clearance shelf for a slow, painful death.

With so much new activity on the Halloween candy scene this year, what will you be handing out on October 31st? Here are some of our picks:

Hershey Co. Cadbury Haloween Sceme Egg

The Hershey Company Cadbury Screme Egg: White and green caramel center inside a milk chocolate shell

Milky Way Caramel Apple Minis Chocolate Candies - Halloween Flavor

 

 

 

 

 

 

 

 

Mars Caramel Apple Milky Way Minis: Apple-infused caramel over chocolate-malt nougat in a soft milk chocolate shell.

Herr's Chocolate Pumpkin Shaped Pretzels - Halloween

 

 

 

 

 

 

 

 

 

 

 

 

Herr’s Chocolate Flavor-Drizzled Pumpkin Shaped Pretzels: Mini pumpkin shaped pretzels covered in chocolate.

Seattle Chocolates Bloody Orange Dark Chocolate Truffle Bar

 

 

 

 

 

 

 

 

 

 

 

 

Seattle Chocolates Bloody Orange Dark Chocolate Truffle Bar: Candied orange peel in a deep dark chocolate bar.

A Trip to the Times Square Pop Tarts World Café

Friday, September 10th, 2010

This past weekend, I took my niece to New York for her 13th birthday. It was a day of firsts for her – first time in New York, first Broadway show, first cab ride, and first Pop-Tarts Café. OK, well that last one was a first for me too.

Being the food nerd that I am, I made sure that a stop at the new Pop Tarts World in Times Square was included on our itinerary. I’ve been reading about the shop for a few weeks now, and couldn’t wait to check it out for myself.

Pop Tarts World - Times Square - New York, NY

Inside, is a Pop-Tarts lover’s dream – tote bags and coffee mugs emblazoned with the brand logo, both new and retro. A “Varietizer” at the center of the store allowing customers to create their own variety packs – this area proved to have the longest lines.

But the area I was most focused on for this trip was the café. Having read countless “ewwws” and “ahhhs” for Pop-Tarts Sushi (minced Pop Tarts wrapped in a Fruit Roll-Up) and Fluffer Butters (marshmallow spread between two fudge tarts), I couldn’t wait to try for myself.

Pop Tarts Sushi

I chose the S’mores Stick – dark chocolate covered marshmallows on a stick, dotted with small cubes of s’mores flavored Pop-Tarts. Indulgent, delicious and decidedly adult. My niece was enamored by the Pop-Tarts Sushi, but in that crucial moment of ordering, caved in to her fears of weirdness, and ordered a toasted frosted strawberry Pop Tart – that she ate cold on the train ride home.

Pop Tarts S'mores Stick and Frosted Strawberry Pop Tart

To me, the store appeared to be more for grown-ups than the kiddies. It was us, the adults, acting like kids in a candy store, while the kids were mildly impressed. It was the adults ordering the Pop-Tarts sundaes, sushi and sandwiches, while the kids stuck with the traditional tarts, and clung to the Varietizer.

What I also noticed, was that the café really focused on extending the Pop-Tarts brand, beyond the toaster. All summer, we’ve spotted the ad campaign in which a mom helps her kids set up a Pop-Tart stand where they sell various frozen treats, including Pop-Tarts ice cream sandwiches (an awesome idea, by the way). The café brings those ideas to life along with so many more – supported by a generous recipe section on the Pop-Tarts website. Like Rice Krispies before it, the Pop-Tarts brand is leaping into snacks and desserts – and the results are pretty awesome.

And lest you think that only sugar-laden treats can come of this, take a moment to enjoy Pop-Tarts Ants on a Log – celery sticks filled with peanut butter and dotted with squares of wild grape flavored Pop-Tarts!

Hey, that’s not a chip, it’s my folder!

Tuesday, August 4th, 2009

On a quick lunch-time shopping trip to Target today, I found the coolest thing! Terracycle has partnered with Frito-Lay to make back-to-school supplies for little tikes out of old chip bags. Determined to break a certain 12 year-old’s “cool kids don’t recycle” theory, I picked up some Wavy Lay’s folders for the nieces and nephew, and a Rold Gold pencil case for myself (why should they have all the fun).

School Supplies from Old Chip Bags - Pencil Case

My awesome pencil case!

 How To Make A Pencil Case from an Old Chip Bag

Terracycle itself has a cool story, but the products are even cooler. Beyond the composters, rain barrels and natural cleaners, they have a number of fashionista-friendly accessories made from repurposed food packaging – Capri-Sun lunch box, Oreo messenger bag – the list goes on!

We’re all a Twitter!!!

Tuesday, August 4th, 2009

Find David Michaels Flavors on Twitter @DMFlavors

David Michael is the first flavor company on Twitter – www.twitter.com/DMFlavors!

Our “tweets” are a great resource for trend info and articles, and even the occasional recipe.

Welcome to the new David Michael Blog!

Monday, January 26th, 2009

Erin O'Donnell - David Michael Flavors Marketing Manager

Well, 2009 is certainly off to a busy start. Not only are we excited to have launched our new website, but our new blog as well!

My name is Erin O’Donnell, and I am David Michael’s Marketing Manager, and resident “trend nerd.” I’m a big fan of food (especially the chocolate kind!) and spend every spare moment reading up on the latest trends in food, beverage and more. This not only helps us to remain at the cutting edge of innovation, but our clients as well.

On the blog, I’ll write about new product introductions, trends, articles, trade shows and so much more. You’ll even find occasional entries from some of my amazing co-workers, including flavor chemists, food scientists and sensory scientists.

So come back often, because we’re sure to have some great info to share.

Up Next: A review of the Winter Fancy Foods Show!

David Michael & Co. • 10801 Decatur Road • Philadelphia, PA 19154 • 1-800-DM-FLAVORS

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