Archive for the 'Cause Related Marketing' Category

World Fair Trade Day this Saturday!

Friday, May 8th, 2009

In 2006, David Michael & Co. proudly announced our partnership with TransFair USA (now known as Fair Trade USA), a non-profit, independent Fair Trade certifier, to provide our clients with the first Fair Trade CertifiedTM pure vanilla in the United States.

Fair Trade ensures that farm workers around the world are paid a fair price for their crops. Fair prices lead to thriving communities, children in schools, a healthy environment and sustainable farming practices. When market prices fall below the cost of production, farmers are still guaranteed the fair trade price.

2009 World Fair Trade Day

Because of Fair Trade, family farmers gain access to international markets in which to sell their goods. But Fair Trade doesn’t just benefit farmers, as there is a growing interest among consumers to make responsible purchases.

Plus, there are some tasty Fair Trade treats available at your local supermarket. Kick back this Saturday, May 9th and celebrate World Fair Trade Day with a cup of Fair Trade CertifiedTM coffee, or, even better, a Fair Trade CertifiedTM chocolate bar!

Winter Fancy Food Show 2009 Review – Part 1

Friday, January 30th, 2009

With only one day to take in all the sites, smells and flavors of the annual west coast edition of the Fancy Food Show, I packed my comfy boots, my roomy purse, and trusty notebook to record this gastronomic display!

You’ve Gotta Give a Little

There were a number of themes that permeated the floor. The first and most pervasive of which was “cause marketing.” Booth after booth, products touted their charitable causes, but no one made quite as much of an impact as Project 7. Selling bottled water benefiting seven different causes, Project 7 donates over 50% of its profits to seven areas of need within each cause.

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