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Lights, Camera…Roadshow!

Friday, February 10th, 2012

It’s hard to believe that we’re only 11 weeks out from the 2012 Innovation Roadshow® – and it will be here before we know it.  As our biggest annual event nears, we’ve all been working hard to ensure that April 25, 2012 will be our most impressive Roadshow yet!   Last week, David Michael’s technical team finalized their Roadshow concepts and after a few days of tasting, the 3-day long photo shoot ensued. The hardworking squad is made up of some of DM’s finest: our fearless photo shoot leader, Denis Blais (Senior Account Manager) teamed up with Danielle Durso (Marketing Coordinator), Kelly DeFusco (Senior Food Technologist, Bakery & Cereal) and photographer, Anthony Sinagoga. As a DM freshman preparing for my first Innovation Roadshow®, I have to say I was inspired by watching this well-oiled machine make their magic happen.

So, do you want to know what we’ll be showcasing this year?  Ready, here it goes:                           Oh, come on – did you really think we would tell you now?  You’ll just have to come find out for yourself!

Although I can’t yet divulge the concepts and products you can expect to experience at this year’s Roadshow, we thought you’d enjoy a sneak peek at the photo shoot.  You may not know exactly what concepts you’re seeing below – but here’s a hint to keep in mind: the 2012 Innovation Roadshow® centers on making the known your own (and we sure had a lot of fun doing it).

Want to join us for this year’s Roadshow? Learn more and register here. 

  
Kelly is hard at work creating the perfect chocolate shavings.

Kelly is hard at work creating the perfect chocolate shavings.

 

Anthony takes a shot at styling alongside Kelly – he’s so much more than just a photographer!

Anthony takes a shot at styling alongside Kelly – he’s so much more than just a photographer!

 

Denis and Kelly prep garnish for the next shot.

Denis and Kelly prep garnish for the next shot.

 

Dry ice to the rescue again as Danielle keeps these water ices from turning to just water.

Dry ice to the rescue as Danielle keeps these water ices from turning to just water.

 

Denis concocts a beautiful beverage.

Denis concocts a beautiful beverage.

 

Yes – they taste as good as they look!

Yes – they taste as good as they look!

 

Anthony gets in for a close-up.

Anthony gets in for a close-up.

 

The group, hard at work at the prep table.

The group, hard at work at the prep table.

 

Danielle keeps cool while applying dry ice to one of our new ice cream concepts.

Danielle keeps cool while applying dry ice to one of our new ice cream concepts.

 

Kelly and Denis prep a concept in the “igloo.”

Kelly and Denis prep a concept in the “igloo.”

 

Here We Come A-Waffleing

Monday, June 14th, 2010

This weekend, while browsing through a department store home sale with a friend, we came upon a rack of on-sale specialty electrics – or what we quickly dubbed, “dust-collectors.”

You know what I’m talking about – the circus animal waffle iron, the mini donut maker, the cupcake maker! (Seriously…why wouldn’t you just use mini-cupcake tins??)

It got me thinking about some of the lesser used items in my own kitchen – the crème brulee torch, the deep fryer, and the Belgian waffle iron. I spent the evening trying to imagine ways to make use of these things beyond the obvious – ok, well, a few minutes at least – and I wasn’t coming up with much.

Then, I spotted a post from last week’s Tasting Table on the very subject (seriously, if you are not signed up for this newsletter, you should be!). My waffle iron being the most perplexing of the bunch, I was thrilled to find their recommendation for waffleizer.com, a blog dedicated to finding 30 new uses for a waffle iron, other than waffles.

Are there 30 uses, you ask? Try it as a panini press or a pizza oven, bake up cookies, muffins and pretzels, or even “fry” up some yummy hash browns. Waffleizer ventures into the sweet and savory – some closer than others to the waffle comfort zone.

Yet another reminder of how a little creativity in the kitchen, or the product development lab, can garner a whole new world of food and flavors!

David Michael & Co. • 10801 Decatur Road • Philadelphia, PA 19154 • 1-800-DM-FLAVORS

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