As a global leader and an innovator in the food and beverage industry for more than a hundred years, David Michael has decided to take our innovation on the road! In May, our Great Escape to Innovate™ Tour Bus began its east coast swing to both share and gather unique and relevant ideas surrounding the latest flavor and product trends in the industry.
Our beautiful, 34-foot, state-of-the-art tour bus comfortably seats ten and is customized with several flat-screen TVs, an outside awning and a kitchen equipped for culinary presentations! With Vermont and Maine already in the books, The Great Escape to Innovate will visit ten more Northeast and Mid-Atlantic states by summer’s end!
The Great Escape to Innovate takes our annual Innovation Roadshow, an industry-wide event, on tour, with added opportunities and surprises! The Great Escape will be visiting everything from farmers’ markets and specialty shops to chef’s kitchens and R&D centers throughout the 2013 summer. While on tour, we’ll be sharing new food and beverage trends, gathering insights and searching for the “next big idea.”
For fun updates and news about The Great Escape’s summer journey, follow us on twitter @DMFlavors. If you’re on the Northeast coast, keep an eye out for the tour bus and send any sightings our way!