Archive for February, 2012

Lights, Camera…Roadshow!

Friday, February 10th, 2012

It’s hard to believe that we’re only 11 weeks out from the 2012 Innovation Roadshow® – and it will be here before we know it.  As our biggest annual event nears, we’ve all been working hard to ensure that April 25, 2012 will be our most impressive Roadshow yet!   Last week, David Michael’s technical team finalized their Roadshow concepts and after a few days of tasting, the 3-day long photo shoot ensued. The hardworking squad is made up of some of DM’s finest: our fearless photo shoot leader, Denis Blais (Senior Account Manager) teamed up with Danielle Durso (Marketing Coordinator), Kelly DeFusco (Senior Food Technologist, Bakery & Cereal) and photographer, Anthony Sinagoga. As a DM freshman preparing for my first Innovation Roadshow®, I have to say I was inspired by watching this well-oiled machine make their magic happen.

So, do you want to know what we’ll be showcasing this year?  Ready, here it goes:                           Oh, come on – did you really think we would tell you now?  You’ll just have to come find out for yourself!

Although I can’t yet divulge the concepts and products you can expect to experience at this year’s Roadshow, we thought you’d enjoy a sneak peek at the photo shoot.  You may not know exactly what concepts you’re seeing below – but here’s a hint to keep in mind: the 2012 Innovation Roadshow® centers on making the known your own (and we sure had a lot of fun doing it).

Want to join us for this year’s Roadshow? Learn more and register here. 

  
Kelly creating chocolate shavings for the 9th Innovation Road Show

Kelly is hard at work creating the perfect chocolate shavings.

 

Anthony takes a shot at styling alongside Kelly – he’s so much more than just a photographer!

Anthony takes a shot at styling alongside Kelly – he’s so much more than just a photographer!

 

Denis and Kelly prep garnish for the next shot.

Denis and Kelly prep garnish for the next shot.

 

Danielle uses dry ice to keep water ice from melting during this photo shoot

Dry ice to the rescue as Danielle keeps these water ices from turning to just water.

 

Denis concocts a beautiful beverage.

Denis concocts a beautiful beverage.

 

Food Product Photography Prep

Yes – they taste as good as they look!

 

Anthony gets in for a close-up  - Food Product Photography

Anthony gets in for a close-up.

 

Prepping for Food Product Photography

The group, hard at work at the prep table.

 

Danielle keeps cool while applying dry ice to one of our new ice cream concepts.

Danielle keeps cool while applying dry ice to one of our new ice cream concepts.

 

Kelly and Denis prep a concept in the “igloo.”

Kelly and Denis prep a concept in the “igloo.”

 

David Michael & Co. • 10801 Decatur Road • Philadelphia, PA 19154 • 1-800-DM-FLAVORS

Copyright © 2014 David Michael & Co. All Rights Reserved.
Website Design & Internet Marketing by IQnection Internet Services, Inc.