There’s a lot of research that goes into predicting trends – reading through countless new product reports, tracking new articles, examining non-food trends for societal influences. All of these things fit into a big puzzle that is constantly changing.
But sometimes, it just comes down to a gut feeling.
Recently, I’ve spotted some announcements for a free Malaysian food truck in New York, sponsored by the “Malaysia Kitchen for the World” organization. This organization sponsored other food-focused events earlier this year as well, bringing traditional Malaysian foods to the residents of New York City.
I know…it’s only two mentions…but I’ve got that feeling. Malaysian food is strongly influenced by neighbors Indonesia and Thailand, as well as China, India and Portugal, due to early settlers. Some of these countries’ flavors are currently on-trend, as well, which only adds to the intrigue.
So, it may not be tomorrow. It may not even be next year. But at some point in the not too distant future, I’d say to expect a bit of attention on Malaysian flavors…. I’ve just got a feeling.