Savory Cocktails – Trend or Fad?

September 14th, 2010

Blogs are exploding with reports of meaty cocktails on the menu. I’m not going to lie – my first reaction is “ewwww.” I want bacon with my morning OJ, not in it.

But then I let it simmer a little (sorry, it was one of the only puns not taken), and thought about the savory drinkables that have been around for a while. There is, of course, the Bloody Mary, with its sweet, spicy and savory components. Then there is the age-old Chelada cocktail that uses Clamato juice – a product that has always made me run away (but then again, I don’t exactly like clams). And recently, modern bartenders (a.k.a. bar chefs or mixologists) have reverted to hand-crafted cocktails from real fruit, herbs and spices, rather than relying on mixes (admittedly moreso in higher-end establishments and independents).

Considering these elements makes the savory cocktail seem like a no-brainer – so why the buzz? Oh, maybe it’s the term “fat-washing” that has us talking. Mixologists are adding fat (as in, bacon fat) to whiskey, popping it in the freezer, then cutting out the solidified fat. Bacon flavor infused – greasy fat in the trash.

And ok, I’ll admit it. With the extreme love for bacon I see on a daily basis, and the versatility we’ve been opened up to in the past few years, maybe this could work. After all, bacon is amazing in chocolate, so why not in my chocolate martini?

But how about salmon-flavored vodka? Now you’re cringing, right? Yes sir, one distiller has added a salmon flavor to their line-up. I’m all for shaking things up, but…

So, the question remains – is this a growing trend, or just a fad? Well, the thing about a fad is that most of the time, it has some basis in a functional long-term trend. Take leg warmers for instance – a fashion fad, but not for those in the dancing world. And in food, fads may fizzle, but they tend to stick around in one way or another. In other words, while the liquor store of the future may not stock the makings for a Philly cheesesteak cocktail, what we are seeing is a slow move away from overly sweet, candy-coated cocktails. We’re scaling back the sweet for a more balanced drink, be it savory, fruity or otherwise.

There are elements in the meaty drink craze that are shaping the future of drink. And focusing on those nuances, the driving forces, will help us determine future flavors for this category. Just please, don’t let it be salmon…

Leave a Reply

David Michael & Co. • 10801 Decatur Road • Philadelphia, PA 19154 • 1-800-DM-FLAVORS

Copyright © 2016 David Michael & Co. All Rights Reserved.
Website Design & Internet Marketing by IQnection Internet Services, Inc.