Archive for September, 2010

Isn’t it time for the Roadshow?

Wednesday, September 22nd, 2010

The Innovation Roadshow is an autumn tradition here at David Michael. Held every October, the Innovation Roadshow is…

Wait a minute… You’re thinking – I haven’t received my invite yet! Do not fret – for the first time in seven years, we’ve moved the show, to the springtime.

Yup! We’re changing the timing this year. Based on attendee feedback, we learned that the spring is a much more convenient time to attend. But don’t worry,  the show is still the classic balance of tabletop exhibition and speaker presentations that you’ve come to love.

Keep an eye on our website for updates over the coming weeks, as well as more information in your mailbox. Don’t think you’re on our mailing list? Drop us a line and let us know you want to receive an invite. Remember, the Innovation Roadshow is an industry only event – food, beverage and foodservice manufacturers only, please.

SAVE THE DATE!

David Michael Innovation Roadshow®

March 30, 2011

Hyatt Regency at Penn’s Landing, Philadelphia, PA

Savory Cocktails – Trend or Fad?

Tuesday, September 14th, 2010

Blogs are exploding with reports of meaty cocktails on the menu. I’m not going to lie – my first reaction is “ewwww.” I want bacon with my morning OJ, not in it.

But then I let it simmer a little (sorry, it was one of the only puns not taken), and thought about the savory drinkables that have been around for a while. There is, of course, the Bloody Mary, with its sweet, spicy and savory components. Then there is the age-old Chelada cocktail that uses Clamato juice – a product that has always made me run away (but then again, I don’t exactly like clams). And recently, modern bartenders (a.k.a. bar chefs or mixologists) have reverted to hand-crafted cocktails from real fruit, herbs and spices, rather than relying on mixes (admittedly moreso in higher-end establishments and independents).

Considering these elements makes the savory cocktail seem like a no-brainer – so why the buzz? Oh, maybe it’s the term “fat-washing” that has us talking. Mixologists are adding fat (as in, bacon fat) to whiskey, popping it in the freezer, then cutting out the solidified fat. Bacon flavor infused – greasy fat in the trash.

And ok, I’ll admit it. With the extreme love for bacon I see on a daily basis, and the versatility we’ve been opened up to in the past few years, maybe this could work. After all, bacon is amazing in chocolate, so why not in my chocolate martini?

But how about salmon-flavored vodka? Now you’re cringing, right? Yes sir, one distiller has added a salmon flavor to their line-up. I’m all for shaking things up, but…

So, the question remains – is this a growing trend, or just a fad? Well, the thing about a fad is that most of the time, it has some basis in a functional long-term trend. Take leg warmers for instance – a fashion fad, but not for those in the dancing world. And in food, fads may fizzle, but they tend to stick around in one way or another. In other words, while the liquor store of the future may not stock the makings for a Philly cheesesteak cocktail, what we are seeing is a slow move away from overly sweet, candy-coated cocktails. We’re scaling back the sweet for a more balanced drink, be it savory, fruity or otherwise.

There are elements in the meaty drink craze that are shaping the future of drink. And focusing on those nuances, the driving forces, will help us determine future flavors for this category. Just please, don’t let it be salmon…

A Trip to the Times Square Pop Tarts World Café

Friday, September 10th, 2010

This past weekend, I took my niece to New York for her 13th birthday. It was a day of firsts for her – first time in New York, first Broadway show, first cab ride, and first Pop-Tarts Café. OK, well that last one was a first for me too.

Being the food nerd that I am, I made sure that a stop at the new Pop Tarts World in Times Square was included on our itinerary. I’ve been reading about the shop for a few weeks now, and couldn’t wait to check it out for myself.

Pop Tarts World - Times Square - New York, NY

Inside, is a Pop-Tarts lover’s dream – tote bags and coffee mugs emblazoned with the brand logo, both new and retro. A “Varietizer” at the center of the store allowing customers to create their own variety packs – this area proved to have the longest lines.

But the area I was most focused on for this trip was the café. Having read countless “ewwws” and “ahhhs” for Pop-Tarts Sushi (minced Pop Tarts wrapped in a Fruit Roll-Up) and Fluffer Butters (marshmallow spread between two fudge tarts), I couldn’t wait to try for myself.

Pop Tarts Sushi

I chose the S’mores Stick – dark chocolate covered marshmallows on a stick, dotted with small cubes of s’mores flavored Pop-Tarts. Indulgent, delicious and decidedly adult. My niece was enamored by the Pop-Tarts Sushi, but in that crucial moment of ordering, caved in to her fears of weirdness, and ordered a toasted frosted strawberry Pop Tart – that she ate cold on the train ride home.

Pop Tarts S'mores Stick and Frosted Strawberry Pop Tart

To me, the store appeared to be more for grown-ups than the kiddies. It was us, the adults, acting like kids in a candy store, while the kids were mildly impressed. It was the adults ordering the Pop-Tarts sundaes, sushi and sandwiches, while the kids stuck with the traditional tarts, and clung to the Varietizer.

What I also noticed, was that the café really focused on extending the Pop-Tarts brand, beyond the toaster. All summer, we’ve spotted the ad campaign in which a mom helps her kids set up a Pop-Tart stand where they sell various frozen treats, including Pop-Tarts ice cream sandwiches (an awesome idea, by the way). The café brings those ideas to life along with so many more – supported by a generous recipe section on the Pop-Tarts website. Like Rice Krispies before it, the Pop-Tarts brand is leaping into snacks and desserts – and the results are pretty awesome.

And lest you think that only sugar-laden treats can come of this, take a moment to enjoy Pop-Tarts Ants on a Log – celery sticks filled with peanut butter and dotted with squares of wild grape flavored Pop-Tarts!

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