I was traveling in the mid-west last week, talking new food flavor trends. After finishing a presentation, one of our newest account managers, Olivia Klose, asked me “of all the foods you’ve tried, what’s your favorite. What would your last meal be?”
My answer was quick – “cereal, ice cream and French fries (with lots of Heinz ketchup).”
I spend my days reading up on the latest flavors, and researching exotic foods. While some become trends, and some fizzle out, the flavors that last are those we’ve known forever.
Worldwide, our favorite ice cream flavors are chocolate, vanilla and strawberry. And in beverages, orange, apple and lemon flavors top the list. Garlic, chicken and cheese are savory flavor favorites.
Comfort foods feel like home. They remind us of simpler times and have broad appeal. Once in a while, exotic flavors break the mold, and become new comforts. Examples include burritos, tacos, pomegranates (the fifth most popularly launched beverage flavor in the U.S. right now), fried rice and sushi.
Don’t confuse my message – we all like to try new foods, and add them to our regular diets. Heck, I have a box of savory Japanese KitKats® sitting next to me right now that’s testing my best will-power not to devour. But, like mom always says, sometimes less is more.
You know, with a little more time to think, I’d probably add to that last meal list my favorite diner’s tuna melt, my grandparents’ pasta sauce, my mom’s chicken cutlets, my dad’s meatloaf, and my hubby’s quesadillas.
Think about what foods you count amongst your own favorites, and I bet many of them will be what some may describe as “basic” or even boring. But don’t feel inferior – you’re actually right on trend. In the current economy, comfort foods and familiar flavors have resurfaced as consumer favorites.
Sneak Peek!! We’re debuting a few nouveau comfort foods at this year’s Innovation Roadshow. Register now to see them in person!