One Month to Go!!

September 21st, 2009

You may have noticed that my blog entries are a little lax this month. While I apologize, I have been no less busy typing away. In fact, I’ve been writing this year’s booklet for our 2009 Innovation Roadshow®!

While I can’t reveal what we’re showing (although faithful readers may have caught a hint here or there), I can say that we’ve tapped into a variety of trends this year – from ethnic flavors, to convenience, to cost saving ideas. We’ve even taken a few classics, and turned them on their heads – gaining new life out of consumer favorites.

With only a month left to go, I’m looking forward to seeing our guests. Looking at our registration list, I see repeat attendees who make a point to attend every year, and some new attendees that I’m excited to meet for the first time. If you haven’t registered yet – what are you waiting for?

If you’re in food product development and innovation — if you are a food scientist or technologist, R&D Director, chef, marketing executive or brand manager — you should be here!

Below, I’ve listed our TOP TEN Reasons to Attend the Innovation Roadshow (with apologies to Mr. Letterman, of course).

  1. The Innovation Roadshow is a FREE event! There is no cost other than your travel and accommodations.
  2. You will experience innovative flavors and applications – from out-of-the-box concepts to ideas that are ready for market.
  3. You will learn about new food product development and flavor technologies, including flavor modifiers, such as salt replacers and sweetness enhancers.
  4. Re-charge your innovative edge – we’ll get you thinking in new ways!
  5. See and taste product concepts in a variety of categories – from confections and baked goods, to distilled spirits and ice cream!
  6. Learn how to adapt these concepts to your own product line. Think a savory frozen snack concept doesn’t have applications for your cookie line? Think again.
  7. Participate in a thought-provoking panel discussion on private label brands and national brands, and the strategies each uses to appeal to consumers.
  8. Interact with David Michael’s global creative team, as well as others in your field.
  9. Learn more about current and emerging food and beverage trends.
  10. Taste exotic flavors from around the world!

David Michael’s 2009 Innovation Roadshow will be held on October 21st in Philadelphia. To learn more or to register, click here.

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