A Detour with Fro-Yo

July 1st, 2009

On Monday, I had the pleasure of attending the Fancy Foods Show in New York City!

But, a little more on that later – first I want to talk a bit about my post-show, pre-train detour to Pinkberry!

Sure, Pinkberry is old news…and yes, I’ve had it before. But with a lack of fro-yo joints in the Philly area, a gal gets a little excited when the opportunity to visit a Pinkberry arises.

An added bonus this trip was the addition of flavors to the fro-yo menu since the last time I visited. (At that time, they only boasted plain and green tea.) This trip, I sampled the pomegranate yogurt, topped with blueberries (aren’t I healthy) and Oreos (well, just a little).

Pinkberry Pomegranate Frozen Yogurt

The whole experience got me wondering about the fro-yo craze, and eventual fall, only a mere two decades ago. And, as fate would have it, the infamous frozen yogurt episode of Seinfeld was on re-run that night when I got home.

Watching that episode got me concerned. Does frozen yogurt have the legs make it this time? What’s so different? Well, first of all, there seems to be a better focus on health and nutrition this time. Not just as a fat-free/low fat alternative to ice cream (although, Seinfeld fans may believe differently!), new fro-yo promises certified cultures, just like in “real” yogurt, as well as low calories and natural ingredients.

The refreshing taste and encouragement to top with fresh cut fruit only adds to its perception. (Ok, so the occasional Oreo winds up in there too!) Plus, it’s even tastier, now that the tartness of yogurt has seemed to catch on with consumers.

And, according to USA Today, even though Pinkberry and Red Mango have had to close some shops in an overcrowded southern California market in the past year, both are still growing rapidly – with an estimated 1,000 shops between the two to open in the next five years.

Fro-yo certainly has a better a chance of survival this time around…or, at least, I hope so!

One Response to “A Detour with Fro-Yo”

  1. Al Says:

    It’s funny how these two companies get all the news these days while TCBY and Yogen Fruz, the market leaders are quietly staying under the radar.

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