Grow Your Soup…

May 18th, 2009

Campbell’s Tomato Condensed Soup is an iconic American brand. But sadly, when we think of the brand, we may imagine factory lines rather than farm fields.

Campbell’s is trying to change that with a new program called “Help Grow Your Soup.” For a limited time, consumers who purchase a can of Campbell’s condensed soup will receive a code to enter online to receive a free pack of tomato seeds. And these are not just any ‘ol variety of tomato – but in fact the very same variety used in their tomato soup!

Campbells Tomato soup on a cold day

Creative Commons Licensephoto credit: thenestor

At, consumers can learn more about Campbell’s commitment to sustainable agriculture. Visitors can also get helpful tips for their own gardening efforts. For example, did you know that a condensed soup can is the perfect size for nursing small tomato seedlings? Reduce, reuse, recycle!

For every seed packet they send out, Campbell’s will donate 100 tomato seeds to the National FFA Organization, and web visitors can click daily to donate 50 more.

Since consumers are increasingly seeking foods that not only have “heart,” but that also help to better the earth, this promotion could not come at a better time.

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