When I was a little girl, my mom and her fellow teacher friends loved to take summertime day trips to Lancaster, Pennsylvania (a.k.a. “Amish Country”). We’d get lost on country roads filled with slow moving buggies. Walk idly through textbook warehouses, searching for the latest teacher editions. And stare at patchwork quilts for hours. Since the water slides and smorgasbords were reserved for when dad made the trips, you may be wondering why a young gal would want to tag along on these excursions. Two words – whoopie pies!
While lost on those country roads, we’d inevitably stop off at a farm or two, and raid the little shed-like shops where Amish wives would sell their wares. There amongst the fresh eggs, rhubarb and homemade root beer, lay my salvation.
A whoopie pie isn’t really a pie. It kind of looks like a giant sandwich cookie, only it’s soft and cakey. I fell in love with chocolate immediately, and grew to love the pumpkin even more. While mom insisted that the chocolate version was actually molasses – an Amish original, she claimed – my nine year-old self could have never dreamed up the possibilities in store for these delectable treats.
Years later, it seems whoopie pies are suddenly, well, hip. In fact, they appear to be the next cupcake. I was catching up on a little late reading on Bloomacious.com and came across a feature on the treats. Not only was I ignorant of the fact that the residents of Maine stake a claim to whoopie pie, as well (I was convinced this was a Pennsylvania Dutch thing only), but I was painfully unaware of a growing number of bakeries specializing in the treat.
In March, the New York Times ran an article on whoopie pies, citing a number of bakeries – from the fancy to the unassuming – that specialize in them. And the flavors! Wicked Whoopies of Maine sells everything from banana crème to CHOCOLATE COVERED for about $24 a dozen. And Cranberry Island Kitchen gets a bit more adult with Chambord and Champagne varieties.
The hopeful success of whoopie pies, as well as the popularity of cupcakes, is proof positive that we as consumers love what makes us feel good. Simple, childhood treats are what really pull at our heartstrings. Of course, there is always room for improvement and variation, which is why noveau classics are so popular.
Hmmm…I’m feeling a trip to Lancaster…