A lot of consumer product companies are pushing some sort of economic relief campaign right now. We’ve all seen the Domino’s commercials. And Wendy’s is trying their best to make “freakonomics” part of our language.
But there is one campaign that’s really caught my attention recently – the Mars Chocolate Relief Act. To say that I am a choc-o-holic is by no means, an understatement. And Peanut M&Ms, which I truly consider to be nourishment and refuse to get on an airplane without, are one of my two favorite candies.
So, when a co-worker (shout-out to account manager Jennifer “Jake” Higdon!) sent me the link to realchocolate.com yesterday, I was literally drooling.
Every Friday, between now and September, Mars will give away 250,000 free full-size chocolate bars (M&Ms included) to website visitors. I’ve already added it to my calendar.
Using the site to promote that Mars’ confections are made with real chocolate, users can share their favorite chocolate-related tales, and even get coupons for more free stuff.
And, the free chocolate is limited to one-per-person, per week. So, I can enjoy my Peanut M&Ms all summer-long. Looks like it’s going to be a great summer!