Check out Frito-Lay’s Earth Day surprise – a soon to be released compostable bag for the Sun Chips line. It seems that empty chips bags on freeway on-ramps aren’t quite in line with the brand’s image.
What an exciting package innovation! The company vows to launch the new bags, which reportedly compost in 14 weeks, on Earth Day 2010.
To learn more about the new bags, and to see a simulation video, visit Frito-Lay’s website. OR, pick up this week’s copy of People Magazine for a sample of the packaging to try out in your own compost bin!