My sister and I are preparing for a little weekend getaway. I’m going through my usual pre-vacation ritual – washing laundry, restocking toiletries, and…printing coupons? That last one’s pretty new, but I’m stocking up. Two-for-one entrees…20% in-store discounts…free dessert. Heck, we even got the hotel room as part of a special promotion! The thing is, I’m not the only one shopping deals.
After the Super Bowl, Denny’s Restaurants gave away free Grand Slam breakfasts to diners. Today, the restaurant chain announced a buy-one-get-one-free Grand “Slamwich” giveaway for April 8th. Nope, this isn’t an elaborate April Fool’s joke – they’re at it again!
According to the Wall Street Journal, the last promotion brought in two million customers between the hours of 6 a.m. and 2 p.m. on a Tuesday. Normal traffic for those hours is typically only 200,000.
Other restaurants are increasing value for their customers too. Rumor has it that U.S. locations of Tim Horton’s gave out free sandwiches at lunch-time today. IHOP is running an all-you-can-eat pancake promotion. And those brown-bagging their lunches daily may be easily tempted by the $5 lunch deals a number of fast-casuals are promoting.
The Wall Street Journal article brings up a good point, though. Will consumers get too accustomed to these low-price deals? While they may eventually lose that full-price phobia, their expectations of value will certainly increase.