Let me Finish my Meal with a Donut…

February 24th, 2009

Pancake Cake

A few months ago, Danielle (our Marketing Coordinator) and I went to Dave & Buster’s for some delicious fried appetizers. When time for dessert came, the “oh no, I couldn’t eat another bite” quickly turned to “we’ll have those!” when we caught site of the donut holes on the dessert menu. Sugar and chocolatey goodness, with chocolate and raspberry dipping sauces.

It’s Fat Tuesday today, and I’ve got donuts on the brain (and in the stomach). Did you know, that Canadian chain Tim Horton’s compliments their sandwich value meals with donuts? So, instead of, “would you like fries with that,” yummy breakfast time sweetness rounds out your lunch.

Bear with me and my indulgences, I swear there’s a trend here.

Last week, the New York Times noted a growing trend in offering sweet breakfast items for dessert. Donuts are a casual chain restaurant staple right now, but that’s just the beginning.

The New York Times article notes Panna Cotta from Momofuku restaurants, flavored with milk from the bottom of the cereal bowl. (A concept we’ve tried ourselves in RTD flavored milk.) Then there’s toast flavored ice cream at Tailor. And at Chicago’s Moto restaurant, guests can sample hot doughnut soup with coffee-flavored whipped cream.

Restaurants & Institutions senior editor Allison Perlik also commented on last week’s article, noting the French toast and maple-bacon flavored ice cream with carmelized apple at Lola in Cleveland.

Speaking of bacon ice cream, you may have noticed a bit of bacon love in this blog. The funny thing is, that I wouldn’t consider myself over-obsessed with the stuff, but I’m just loving all of the ingenious ways that restaurants, chocolatiers and bakers are reinventing it. And while the New York Times article notes that bacon flavored sweets are “trendy to a fault,” you have to admit there is something there. Yes, I’m sure the bacon craze will reveal itself as fad, but how could a staple completely fade away? I’m sure we haven’t seen the last of sweet bacon!

But I digress, breakfast for dessert is such a logical move…why have we not thought of this sooner? I know I’m not alone here when I say that pancakes, French toast and beignets, while completely delightful, are a little too sugary for the morning hours. Why not save them for that “I just need something sweet” feeling after a savory meal. Years ago, a friend of a friend would bring his homemade coffee and donuts ice cream to every party he was invited to – in fact, it was so good that I don’t believe he was allowed to attend without it!

With consumers increasingly looking for something just a little bit different, but still approachable, and restaurants and manufacturers looking to set themselves apart in a very competitive market, breakfast for dessert sounds like a pretty good idea to me. Now bring on the blueberry pancake parfait (with maple syrup flavored ice cream, of course)!

3 Responses to “Let me Finish my Meal with a Donut…”

  1. Allison Perlik Says:

    Thanks for the link! FYI, my last name is spelled “Perlik,”

  2. Erin Says:

    Thank you Allison! Sorry about the misspelling — must be all the sugar!

  3. Julie Snarski Says:

    Even our snack cakes have taken a sweet breakfast twist. For a limited time Tastycake Krimmets are pancake flavored with a Maple syrup flavored frosting. Yummy. Next a bacon or sausage flavored filling.

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